About Stephanie Valentine

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The Power of Content Marketing Small Business Owners Don’t Know About

Investing into new technologies and content that you are unfamiliar with can be difficult for small businesses with limited resources. Content marketing can be a beneficial ally if your marketing team takes proper advantage of SEO and latest trends in your particular niche. Let’s take a look at some of the powerful ways in which content marketing can help small businesses that you might not be aware of right now.

Higher search engine ranking

All content on the internet is accessed through a search engine at some point or another. Not every internet user will know your website address or a particular article title – they will search for anything relevant to that topic.

Investing into content marketing and optimizing your content so that you are visible on search engine result pages (or SERP for short) can be a good way of gaining exposure. It doesn’t even cost as much as you think – some SEO optimization and quality writing can go a long way.

More inbound traffic

We’ve mentioned SEO before so we should make the term clearer – SEO stands for Search Engine Optimization. This is the effort content marketing experts put into tailoring the content based on Google’s search parameters. Doing so will allow you to garner much needed attention and visitors which can often be converted into customers and clients.

Inbound traffic is able to skyrocket thanks to proper content marketing that targets specific needs of your ideal customers. Doing some research into relevant topics and trends in your niche will help you determine where to go next with your content, thus allowing for a plethora of possibilities.

More content variety

Simply put – investing into content marketing will help you get some much needed variety on your website. While your primary business model might not be focused on articles and writing, having a blog present on your website can be tremendously important. And while it might have been easy to find and pay for someone to write your essay in college, content writing is a bit different.

This will allow visitors a glance at how you think and operate as a business, giving them more information they need to decide whether or not to invest money into working with you. Invest into several content writers that will be willing to create varied content for your site which will in turn make it look interesting and omnipotent – not focused on just a single type of content.

Higher brand reputation

Using high-quality content to showcase your interest and knowledge of the niche you operate in can be a very good way to gain reputation. Your competitors and potential investors are always on the lookout for anyone that presents themselves as professional and up-to-date.

Getting the reputation of a serious contender on the local (and even global) market is one of the best reasons to invest into content marketing as soon as possible. Once your content starts being shared and talked about in the professional circles as relevant and useful, you will see why it was a good idea to start now instead of tomorrow.

Better customer relations

Your customers and clients represent the most important aspect of your business – they are your biggest stakeholders after all. Using content to communicate with them and create a dialogue is a good way to find out what they like and dislike.

It can also be a good way to gather customer testimonials and quotes that you can later use in your marketing, content-wise or otherwise. Make sure to also have a customer support system in place should you want to take the interaction between yourself and your followers to the next level.

In summation

Content marketing represents one of the cheapest, most secure and most rewarding ways of promoting your small business on the web. Considering how much money you would spend on social media marketing and outsourced advertisements, creating and publishing your own content is a no-brainer.

Whether you want to boost your sales, increase website traffic or simply talk to your customers more casually, content marketing can do you no wrong if you cover relevant and trending topics. Start reaping the rewards of your niche today and see what the web has to say about you.

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Customer Feedback: Why Ask if You Do Not Really Want to Know?

Posted by Stephanie Valentine on December 3, 2009 in Small Business Customer Service |

Do you want to just laugh when you have a lousy interaction with a company’s customer service department and then they ask you to take a survey about their customer service? The other day I dealt with customer service at a software company. The representative blew me off, his supervisor did the same, and the […]

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Why Cranky Customers Can be Good for Small Business

Posted by Stephanie Valentine on December 1, 2009 in Small Business Customer Service |

Have you noticed that the number cranky customers is on the rise? This isn’t a huge surprise, since the current economic situation tends to make people testy about anything to do with money, including shipping fees, taxes, and product cost. And while it may be irritating to deal with unhappy customers, finding ways to soothe […]

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Small Business Owners: Do You Suck at Personal Finance? Go Scrooge Yourself

Posted by Stephanie Valentine on November 24, 2009 in Small Business Cash Flow, Small Business Opinion-Making, Small Business Strategy |

Asking if you suck at personal finance can seem insulting, but the question is not meant to be insulting. It’s just that, being a small business owner and having recently taken a deep look at my personal finances, I have to say that I suck at personal finance. A lot of my small business owner […]

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Small Business Owners: Never Give Up!

Posted by Stephanie Valentine on November 17, 2009 in Small Business Leadership |

With the current business environment, small business owners are definitely struggling and “giving up” may start to look like a better and better option. While only you can decide when enough is enough, I heartily encourage you to consider staying in the game as long as possible. For one thing, small businesses are the engines […]

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The Art of Monkishness for the Small Business Owner

Posted by Stephanie Valentine on November 10, 2009 in Small Business Management |

Adrian Monk is one of my favorite characters on television, probably because my husband resembles him so much … everything has to be “just so”! I catch reruns of “Monk” on the tube at least once a week, and I love how he uses his OCD mind, which is truly detail-oriented, to solve crimes. It […]

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How Five Ideas per Day Might Save Your Small Business

Posted by Stephanie Valentine on November 3, 2009 in Small Business Management, Small Business Marketing |

Here is something to think about: One of the most successful businessmen I have ever had the pleasure to talk to, Bob Block, credits his success in great part to his practice of developing five ideas per day to improve his businesses. This is a practice he developed when he was just starting out as […]

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Small Business Owners: Stop Spending Money on Stupid Stuff Just Because You Can

Posted by Stephanie Valentine on October 27, 2009 in Small Business Management |

As the economy slides headlong into the dumper, it amazes me to watch small business owners continue to spend money on stupid stuff … just because they can or just because they always have. I can make this statement with impunity because I’m one of them! What Constitutes “Stupid Stuff” in a Cash-Poor Economy? So […]

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How to be an Efficient Little Twerp in Small Business

Posted by Stephanie Valentine on October 20, 2009 in Small Business Management |

I’m kind of a manic-depressive small business owner, sometimes super-focused and other times distracted to pieces … not a good personality type for running a small business. I figured this out about myself a long time ago and realized that the only way I would ever succeed in small business is to become this: An […]

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Triple Your Small Business Capabilities Fast Without Adding Staff

Posted by Stephanie Valentine on October 8, 2009 in Small Business Leadership, Small Business Management |

So there is a small business guy around here I really admire – Mike of All Wet Sprinklers. This economy has been just as tough on Mike as on every other small business owner. People are slamming their wallets shut, and fewer people want new sprinkler systems installed on their properties. So Mike, being the […]

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