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The Power of Content Marketing Small Business Owners Don’t Know About

Investing into new technologies and content that you are unfamiliar with can be difficult for small businesses with limited resources. Content marketing can be a beneficial ally if your marketing team takes proper advantage of SEO and latest trends in your particular niche. Let’s take a look at some of the powerful ways in which […]

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Customer Feedback: Why Ask if You Do Not Really Want to Know?

Posted by Stephanie Valentine on December 3, 2009 in Small Business Customer Service |

Do you want to just laugh when you have a lousy interaction with a company’s customer service department and then they ask you to take a survey about their customer service? The other day I dealt with customer service at a software company. The representative blew me off, his supervisor did the same, and the […]

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Why Cranky Customers Can be Good for Small Business

Posted by Stephanie Valentine on December 1, 2009 in Small Business Customer Service |

Have you noticed that the number cranky customers is on the rise? This isn’t a huge surprise, since the current economic situation tends to make people testy about anything to do with money, including shipping fees, taxes, and product cost. And while it may be irritating to deal with unhappy customers, finding ways to soothe […]

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