0

The Power of Content Marketing Small Business Owners Don’t Know About

Investing into new technologies and content that you are unfamiliar with can be difficult for small businesses with limited resources. Content marketing can be a beneficial ally if your marketing team takes proper advantage of SEO and latest trends in your particular niche. Let’s take a look at some of the powerful ways in which content marketing can help small businesses that you might not be aware of right now.

Higher search engine ranking

All content on the internet is accessed through a search engine at some point or another. Not every internet user will know your website address or a particular article title – they will search for anything relevant to that topic. read more

Tags: , , , , ,

0

How Five Ideas per Day Might Save Your Small Business

Posted by Stephanie Valentine on November 3, 2009 in Small Business Management, Small Business Marketing |

Here is something to think about:

One of the most successful businessmen I have ever had the pleasure to talk to, Bob Block, credits his success in great part to his practice of developing five ideas per day to improve his businesses.

This is a practice he developed when he was just starting out as a salesperson in a mid-western state. He would think of five ideas, every single day, for improving his business.

While he admits that most of the ideas were worthless (about 95% of them), the few that were valuable were fairly priceless. read more

Tags: ,

0

The Rules of the Pool Post by Chris Brogan is Worth Reading

Posted by Stephanie Valentine on September 17, 2009 in Small Business Marketing |

I love reading Chris Brogan’s stuff. Here’s this social media guru who is humble, funny, and really knows his stuff … and even though I know he is brilliant he frequently manages to catch me by surprise with a post from out of left field. I read this “Rules of the Pool” post recently and I was blown away.

Read Chris’ post here.

I have always felt that the people who call themselves “experts” in online marketing are the ones I should stay far, far away from. I’ve never felt that their advice was right for small business. For big business with a big budget? Probably. But for us little guys swimming around in the big scary online pond, a lot of their advice is good but totally out of reach. Asking a small business to do online marketing at the rate the experts advise is, frankly, impossible, both in terms of time and money. read more

Tags: , ,

0

Test Marketing: Fast, Cheap and Easy

Posted by Stephanie Valentine on May 25, 2009 in Small Business Marketing |

Test Marketing: Try Stuff On for Size

If you’re a sole proprietor or small business owner, marketing can seem like a headache that just won’t go away. You might have lots of good ideas, but you’re not sure which ones to pursue. And, if you’re like most small business owners, you only have a limited budget to invest in marketing, so which marketing options should you pursue?

Test Marketing an Idea
A really quick and dirty way to check out your ideas is to use test marketing. When you test market an idea, you implement the idea on a very small scale to a limited portion of your customers or “audience.” For instance, if you’re in the dry cleaning business and you want to try out a volume discount idea, you might test the idea by offering it selectively to people who regularly bring orders of $50 or more for dry cleaning. The people in this test market obviously do high volume and are probably interested in saving money. read more

Copyright © 2009-2018 Go Small Biz Blog All rights reserved.
This site is using the Desk Mess Mirrored theme, v2.5, from BuyNowShop.com.