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The Rules of the Pool Post by Chris Brogan is Worth Reading

Posted by Stephanie Valentine on September 17, 2009 in Small Business Marketing |

I love reading Chris Brogan’s stuff. Here’s this social media guru who is humble, funny, and really knows his stuff … and even though I know he is brilliant he frequently manages to catch me by surprise with a post from out of left field. I read this “Rules of the Pool” post recently and I was blown away.

Read Chris’ post here.

I have always felt that the people who call themselves “experts” in online marketing are the ones I should stay far, far away from. I’ve never felt that their advice was right for small business. For big business with a big budget? Probably. But for us little guys swimming around in the big scary online pond, a lot of their advice is good but totally out of reach. Asking a small business to do online marketing at the rate the experts advise is, frankly, impossible, both in terms of time and money. read more

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