Investing into new technologies and content that you are unfamiliar with can be difficult for small businesses with limited resources. Content marketing can be a beneficial ally if your marketing team takes proper advantage of SEO and latest trends in your particular niche. Let’s take a look at some of the powerful ways in which content marketing can help small businesses that you might not be aware of right now.
Higher search engine ranking
All content on the internet is accessed through a search engine at some point or another. Not every internet user will know your website address or a particular article title – they will search for anything relevant to that topic.
Have you noticed that the number cranky customers is on the rise? This isn’t a huge surprise, since the current economic situation tends to make people testy about anything to do with money, including shipping fees, taxes, and product cost. And while it may be irritating to deal with unhappy customers, finding ways to soothe these customers can actually increase your small business profitability and generate customer loyalty in the long run.
Cranky Customers and Profitability: An Example
Recently I have had several interactions with cranky customers that has reshaped the way I handle customer service for my small businesses. In one case, a customer complained about the shipping cost for a single bottle of nutritional supplements he ordered from my small business website.
Asking if you suck at personal finance can seem insulting, but the question is not meant to be insulting. It’s just that, being a small business owner and having recently taken a deep look at my personal finances, I have to say that I suck at personal finance. A lot of my small business owner buddies do, too. How do I know this? Because we have all been taking the 30-Day Challenge by Ramit Sethi of the Scrooge Strategy, and it has been truly eye-opening.
What is the Scrooge Strategy 30-Day Challenge?
Basically, it’s an ebook written by national bestselling author Ramit Sethi. The challenge is to see if you can save $1,000 in 30 days by doing the steps in his ebook. There is one step per day.
Adrian Monk is one of my favorite characters on television, probably because my husband resembles him so much … everything has to be “just so”! I catch reruns of “Monk” on the tube at least once a week, and I love how he uses his OCD mind, which is truly detail-oriented, to solve crimes. It has occurred to me more than once that small business owners could benefit from a little Monkishness to create a more efficient and productive business.
Small Business Owners and Adrian Monk
It’s true that Monk’s OCD tends to hinder rather than help him on a daily basis, since he spends so much time staying sanitary and clean. However, his “devil is in the details” approach is pretty useful for the small business owner.
I’m kind of a manic-depressive small business owner, sometimes super-focused and other times distracted to pieces … not a good personality type for running a small business. I figured this out about myself a long time ago and realized that the only way I would ever succeed in small business is to become this:
An efficient little twerp.
What’s an Efficient Little Twerp?
“Efficient little twerp” is the phrase a friend recently used to describe me in the way that I run my small businesses. Being an efficient little twerp is how I manage to be successful in my small businesses despite my major personality flaws, and boils down to three things:
Time is one of the most precious commodities for a small business owner. Between business development, client work, employee or contract worker management, marketing, and fire-fighting, there’s hardly enough time for coffee and bathroom breaks.
In fact, recent studies show that time management issues are among the main obstacles to small business owners being successful and keeping the doors to their businesses open. So what’s a small business owner to do? Here are some time management tips I recently gathered from a workshop sponsored by my local chamber of commerce.
Doing a dreaded task once a week is a big time key to success in business and in life. Now don’t get me wrong … most of the time I’m a huge believer in positive thinking and an enthusiastic outlook on life. But, like most people, there are certain tasks associated with my business that I dread. I’d rather muck horse manure for 8 hours straight than do some of these tasks. I’d rather join Mike Rowe for a stint on “Dirty Jobs” than tackle these dreaded tasks. And that’s silly, considering that most of these tasks take an hour or two to complete. Can you say procrastination?
In my last few blog posts I’ve highlighted different ways that small business can increase their cash flow, with strategies that vary from bartering with other companies to turning away slow/no pay clients. Here’s a list of those blog posts in case you want to know more about ways to bring more cash into your small business.
In this blog post, I explore some more adventurous alternative ways that small business owners are discovering for avoiding the cash flow crunch.
Adventurous Ways to Avoid the Cash Flow Crunch
The methods I discussed in my previous blog posts are fairly common sense and standard; ask any good accountant and you’ll get some, if not all, of these suggestions. The two methods I cover in this blog post are less standard, and you may or may not have heard of them. Even if you have heard of them, you may not have considered them as viable options for you. But with the economy being the roller coaster that it is right now, you may want to keep your options open. So what are these two adventurous options?
In my last blog post I talked about three simple ways to improve your small business’ cash flow, including prompt billing, avoiding slow and no-pay customers, and asking for your cash sooner.
Now I have three more ways you can increase the cash flow. More specifically, these methods help you turn accounts receivables into cold hard cash that your small business can use today.
3 More Ways to Increase Cash Flow Into Your Small Business
Some of these cash flow strategies may take a little time to set up, but you’ll find that the resulting positive cash flow will be worth the effort. By implementing these strategies, you’ll be joining the thousands are small business owners who are looking at resourceful ways to get paid sooner.